“Lesbians, Martial Arts, High Heels and Science”: More Marketing Madness from the Home-Viewing Industry
Posted by Susan Doll on August 29, 2011
As a former editor, I am annoyed that the items listed in the tagline above are not parallel: After all, it should be “Lesbians, Martial Arts, High Heels and Sciences.” But, then again, that is the least of the problems on the sellsheet for Minty the Assassin, a title offered by Cinema Epoch, which specializes in straight-to-DVD releases.
I work at Facets Multi-media, and part of the “multi-media” part is a vast video rentals service, which includes thousands of foreign, indie, documentary, and classic films. We regularly receive sellsheets from all manner of straight-to-DVD production companies, who want us to buy their titles for our rentals service or to sell via our online catalogue. While most major studios and DVD companies tend to announce and promote their offerings online, the companies that sell low-budget, exploitation titles still mail slick-looking sellsheets printed on nice paper stock. Periodically, I leaf through these sellsheets because they never cease to amuse—and amaze—me. Either the films are ludicrous, the taglines shameless, or the sell copy incomprehensible. I am simultaneously appalled by the poor grammar and punctuation and impressed by the cheekiness involved in promoting these movies.
Posted by Susan Doll on August 30, 2010
Earlier this week, I found myself leafing through the sellsheets for those outrageous productions that straight-to-DVD companies market to Facets, hoping that we will carry them for our online rent-by-mail service or in our videotheque. I like to poke through these sheets every so often, because they are truly good for a laugh. Either the films themselves are unbelievably bad, or the sell copy is so poorly written, it was surely spit out by a committee of marketing illiterates. Since, I like sharing a good chuckle, I thought I would let my readers in on the fun.
My new favorite bad movie, which I probably will never watch, but I am amused that it even exists, is a horror film called Squeal. From what I can gather from the sellsheet, which is short on storyline but heavy with taglines, it’s a monster movie about a man-pig whose face has porcine features, including a snout for a nose. For all those women who have dating histories similar to mine, a plethora of jokes are probably running through your head, as they did for me. But, I won’t go there; just know that I can relate. Anyway, the tagline at the top of the sellsheet blares, “Terror Has a New Face,” while the tagline on the actual DVD case reads, “Meat Is Murder.” The sellsheet swears that this film is not just any bad horror flick, because it has credentials. After all, it was the official selection for the Severed Head Film Festival.
MovieMorlocks.com is the official blog for TCM. No topic is too obscure or niche to be excluded from our film discussions. And we welcome your comments on our blogs and bloggers.
See more: facebook.com/tcmtv
See more: twitter.com/tcm
3-D Action Films Actors Actors' Endorsements Actresses animal stars Animation Anime Anthology Films Art in Movies Australian CInema Autobiography Avant-Garde Aviation Awards B-movies Beer in Film Behind the Scenes Best of the Year lists Biography Biopics Black Film Blu-Ray Books on Film Boxing films British Cinema Canadian Cinema Character Actors Chicago Film History Cinematography Classic Films College Life on Film Comedy Comic Book Movies Crime Czech Film Dance on Film Digital Cinema Directors Disaster Films Documentary Drama DVD Early Talkies Editing Educational Films European Influence on American Cinema Experimental Exploitation Fairy Tales on Film Faith or Christian-based Films Family Films Film Composers Film Criticism film festivals Film History in Florida Film Noir Film Scholars Film titles Filmmaking Techniques Films About Gambling Films of the 1960s Films of the 1980s Food in Film Foreign Film French Film Gangster films Genre Genre spoofs HD & Blu-Ray Holiday Movies Hollywood history Hollywood lifestyles Horror Horror Movies Icons independent film Italian Film Japanese Film Korean Film Literary Adaptations Martial Arts Melodramas Method Acting Mexican Cinema Moguls Monster Movies Movie Books Movie Costumes movie flops Movie locations Movie lovers Movie Reviewers Movie settings Movie Stars Movie titles Movies about movies Music in Film Musicals Outdoor Cinema Paranoid Thrillers Parenting on film Pirate movies Polish film industry political thrillers Politics in Film Pornography Pre-Code Producers Race in American Film Remakes Revenge Road Movies Romance Romantic Comedies Satire Scandals Science Fiction Screenwriters Semi-documentaries Serials Short Films Silent Film silent films Social Problem Film Sports Sports on Film Stereotypes Straight-to-DVD Studio Politics Stunts and stuntmen Suspense thriller Swashbucklers TCM Classic Film Festival TCM Underground Television The British in Hollywood The Germans in Hollywood The Hungarians in Hollywood The Irish in Hollywood Theaters Thriller Trains in movies Underground Cinema VOD War film Westerns Women in the Film Industry Women's Weepies