Understanding Visual Storytelling with Steven Fierberg
Last week cinematographer Steven Fierberg (Love and Other Drugs; Secretary; Entourage) visited Ringling College of Art and Design to offer his insight and expertise to students. Part of his visit included a presentation to Ringling students and faculty on the art of visual storytelling. My History of Film students attended, and several wrote about the positive impression that Fierberg made on them for a class assignment. Instead of lecturing, Fierberg offered his ideas through a series of clips from well-known films, which made for a dynamic demonstration. I learned so much from his presentation that I wanted to share some of his comments and insights. The films that Fierberg used as examples should be familiar to most TCM viewers; looking at them again from a different perspective reveals their craftsmanship and artistry. The Human SpliceOver the last few weeks, I’ve been exploring competing claims on the creation of movies. The Lumière brothers hold a sizeable claim, for having pioneered the exhibition model that became the norm–and even if modern trends are moving back towards the Edison-style intimacy of one-movie-one-viewer, the bulk of film history belongs to the Lumière tradition. I’ve also given props to Louis LePrince for his role in innovating the technology by which movies are recorded, even if he doesn’t get the credit for that. But if we talk about the creation of movies as being all about the technology of cinema, or the business models of exhibition and distribution, we leave out the heart of the matter–it is the content of movies that enthralls audiences and creates shared dreams. And if we want to talk about who pioneered what movies ought to be about, then it’s time to talk about George Méliès. Louis LePrince Takes a FallThe inventor steps aboard the train, and loads the packing crates that contain his most wondrous device. It will revolutionize the world. It would not be an exaggeration to say that this is the very birth of the modern age. The inventor takes his seat—it will be a few hours from Leeds to Paris, his old homeland. Although the inventor has been living and working in England, he is French in his blood, and it is in France that he must tie up some last loose ends. The competition has been fierce. He has not been alone in working on such a device. His is still embryonic and needs improvement—and the idiots at the patent office have fundamentally misunderstood his creation. Sorting out that mess will take time and tact, he thinks to himself. But he can content himself with the knowledge that he is first. He will be rich and famous. The future belongs to him. But he never gets off the train. Instead, it arrives in Paris without him, and he will never be seen again. The authorities will search high and low for clues, but the mystery will never be solved. And in the confusion following his disappearance, much of his equipment will also disappear. His legacy will go to others, with more money and power, and his name will fade from the history books altogether. It is the kind of sensational tragedy that filmmakers like Louis Feuillade will make their names depicting. Pulp films for generations hereafter would find inventors, bankers, and other keepers of valuable prizes attacked on trains. Why, this will be the bread and butter of the nascent film industry in just a couple of decades. But not yet. We are only in 1890 at this point, five years before the first public screening of a motion picture show—the movies don’t yet really exist, and Feuillade is just a pimply teenager. What we have just seen is no fiction, because whatever it is that happened to Louis Le Prince actually happened. Ironically, his invention… well, it was the movies. Resolve Nothing, Roll CreditsOccasionally, I hear people (very foolish people indeed) complain that a movie doesn’t have an ending. Of course, this is nonsense. Unless the film in question has an infinite running time, it has an ending. When the credits are done and the lights go up, trust me, the movie is over. Nevertheless, just a few short years ago, when No Country for Old Men (2007) was released, many of the same complaints were heard again, even if they were easily dismissed by anyone actually watching the movie with open eyes. You can even find websites with “Movies with No Endings” lists (though I won’t link to such garbage here) that find such movies troubling. In the end, literally, it’s a matter of how the viewer wants it to end, on the tonic, so to speak, but not every movie goes down that path. Now, I’m not here to provide a list of every movie like that but there are three movies I saw several times growing up that defined the non-traditional ending for me, and if I ever get around to making a feature film, all three of these will play a definite role in how I end it. THE TRAILERS THAT MADE MY BRAINI spent this morning watching a compilation DVD that was sent to me by filmmaker/artist/musician Cory McAbee. It was titled “TnT” (which stands for Titles and Trailers), and it was the focus of a presentation he did a few months ago for the UnionDocs Collaborative in Brooklyn in conjunction with Rooftop Films (whose byline is: “Underground Movies Outdoors”). Their program notes that short films have now become a predominant form of entertainment, thanks in part to the growing popularity of video-sharing websites. But long before everyone was glued to YouTube or their cell phone, we were (and are still) watching short films on the big screen in the form of trailers and credit sequences – both being made, for the most part, by “outside parties (who) were hired to create a short interpretation from the film itself or from unused elements.” Cory’s TnT collection were specific “short films” that had influenced his own work in meaningful ways. While I can’t think of title-sequences that have influenced my life, I can certainly think of more than a few trailers that had a big impact on who I am now. READ MORE Making of is hard to doWhen I am asked what got me into movies in the first place, the simple answer (and the wrong one) is STAR WARS. In 1977 I was seven, an impressionable age. STAR WARS showed me that movies could be an immersive experience encompassing all forms of artistic expression. Because, let’s face it—STAR WARS was not a hit movie because it told a terrific story. Its story was certainly effective—rooted as it was in mythologies that have thrilled humankind as far back as we have records. About the script, though, Carrie Fisher once quipped that “you can type this stuff but can’t say it.” If what you want out of movies are just solid stories and good acting, STAR WARS will never satisfy—because its pleasures lie in the tactile and the sonic, the visual and the entrancing. On those occasions that I claim that STAR WARS was the film that set me on my own personal journey to becoming a film geek, that’s the kind of argument I put forth. But here, just between you and me, let me let you in on the secret real reason I became a film geek. It wasn’t STAR WARS itself, but something associated with it. Elvis on Tour: Split Screen Fit for a King
Secret MessagesIt has been called “a virtual social H-bomb,” and it detonated at a press conference in New York on September 12, 1957. Advertising researcher James M. Vicary announced that he had successfully tested a device that could implant subliminal messages in the minds of moviegoers. Vicary, Rene Bras, and Francis C. Thayer were partners in Subliminal Projection Company, Inc. Their “Trinity Site” had been the Fort Lee Theatre in New Jersey. There, a special projector known as a tachistoscope (capable of flashing an image at 1/3,000th of a second) conveyed secret messages to the audience, one every five seconds, during the run of the movie Picnic (1955).
There were two messages: ”Eat popcorn” and “Drink Coca-Cola.” Vicary boasted that, during the six-week test, sales of popcorn increased 57.5% and Coke 18.1%. Moonrise (1948): Frank Borzage Goes DarkMoonrise (1948), which has its TCM premiere this evening, Feb. 3rd, at 10pm EST, is a film that is as hard to categorize neatly as the rest of the movies in director Frank Borzage’s long career. Despite the fact that many movie buffs might associate Borzage with a gauzy, passé sentimentality in classic silent films such as Street Angel (1928), this movie begins with a dramatic sequence that tells the tragic background of the leading character Danny Hawkins (Dane Clark) in one of the most powerful opening sequences I’ve seen. I don’t normally tell people to watch something only from the beginning, but with this movie, you would be missing a dynamic part of the movie as well as an introduction to the compelling dreamlike atmosphere of this most modern of Frank Borzage’s movies.If spoilers are not something you want to know before seeing a movie, you may want to stop reading now. Tony Sarg: Floating Above RealityIf you are like millions of Americans, the Macy’s Thanksgiving Day Parade may be playing as video wallpaper in the background of tomorrow’s holiday hubbub in your household. In between stuffing that turkey and unsuccessfully averting your eyes from the crasser, materialistic moments of the television broadcast, it is still fun to catch sight of those unwieldy balloons straining while remaining afloat above the crowded street. Depending on luck, fashions in pop culture and our memories of balloons past (where is Underdog?) these gargantuan floating creatures seem as familiar as that stained recipe card you may be consulting. Yet, as the above image from a 1930s Macy’s Parade illustrates, they were not always quite as cuddly as they seem today. Just as these helium behemoths sometimes elude their handlers and occasionally deflate, the origin of these now familiar fixtures is not well known. Not surprisingly, perhaps, the originator of these unique inflated fantasies dipped a toe into the movie business just as it started to take off as an art form. |
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