In the third week of an appreciation of character actors, the transition and development of a famed leading lady of some repute into a good character actress and at times, a plain great actress, is outlined below. As the mass media developed over the course of the twentieth century this individual grew from anonymity into a “living legend”.  The subject of this week’s blog will be examined in two parts:

Some time ago, in a visit to a museum in Toronto, I wandered through an exhibit on The Great War that featured the contents of a young Canadian Tommy’s kit bag from the trenches in 1916. There, amid the personal items, a battered mess tin, a scarred bayonet, a small, chipped shovel for digging a trench, an Enfield rifle and the letters from home, was a yellowing post card.

Used often in this period for sending a brief message to loved ones, this small, dog-eared object bore an image similar to that seen at left. Bringing a touch of homey glamour to a homesick soldier, it featured the pin-up girl of the First World War, the British actress, Gladys Cooper (1888-1971).

It may be hard to believe that this same winsome creature would evolve into the sometimes frosty character actress whose hauteur chilled filmed audiences in the 1940s as she laid down the law for her screen daughter Bette Davis in Now, Voyager, or questioned the truth of Jennifer Jones‘ visions of the Virgin Mary in The Song of Bernadette.  At the stage of her life when this photo was taken, the model-actress had been in front of the cameras for twenty-two of her twenty-eight years, beginning at the age of six, when her mother had given in to a request to photograph the exceptionally lovely child with her thick blond hair, and unsettling blue eyes set into a heart shaped face.

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Acceptable risk vs. benefit ratios, the duality of human nature and the beautiful way that smoke photographs in black and white movies. These are some of the topics that an admittedly geeky but bright friend loved to discuss as we both studied for a professional insurance licensing exam a few years ago. At the time, I was overwhelmed trying to master enough arcane information just to squeak by on the exam for my then job,  (though I’ve never used most of it again!).

While watching The Hucksters (1947) the other night on TCM, I thought about those philosophical conversations that my fellow student and I once had during breaks in our study sessions almost a decade ago. We were trying to avoid thinking too hard about actuarial tables, state regulatory laws, death and taxes. Fortunately for me, my pal had a love of classic movies, and a background in advertising that gave him some amusingly dark insights into the wizened, manipulative heart of modern methods of persuasion. The real life people who inspired this movie might be more interesting than the film.

The rather tepid and predictable drama in this movie seems to have been biting the hand that fed it by parodying the corporate culture and publicity machines that the major studios, including MGM, had helped to create during the studio era. Based on a roman a clef by Frederic Wakeman, a former advertising account manager at the Lord & Thomas ad agency, the once controversial novel was inspired by the author’s observations and a nonfiction four part series published in The Saturday Evening Post that critiqued the growing power of the Music Corporation of America (MCA).

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