Posted by Kimberly Lindbergs on August 27, 2015
TCM’s Summer Under the Stars programming ends on August 31st with a bang featuring a batch of movies starring Shelley Winters. The blond, boozy, ballsy and brash starlet is one of my favorite actresses and on Monday you can watch her ignite the small screen in a number of notable roles, including her Oscar winning turn as a bigoted and abusive mother in A PATCH OF BLUE (1965).
To celebrate Winters’s reign as Summer Under Stars closing act I thought I’d share some of the glamorous vintage advertisements she modeled for early in her career featuring the powerhouse performer selling everything from lipstick to beer. Shelley Winters may have been one of the greatest actors of her generation but much like her costar Barbara Stanwyck in EXECUTIVE SUITE (1954)—also airing on TCM this coming Sunday!—the streetwise dame wasn’t ashamed to pitch products to her adoring public if it put money in the bank.
Shelley Winters shines in this 1949 ad for Deltah “Simulated” Pearls.
In her first ad for Royal Crown Cola promoting WINCHESTER 73 (1950), Winters tells us “There’s no doubt about it, RC really gives me a big lift after work and play. And I know that RC tastes best because I compared the leading colas and RC won my taste-test hands down.” In the second ad used to promote A PLACE IN THE SUN (1951) she has a similar message for would-be consumers, “When I feel tired when I need a little lift, it’s RC for me every time! And RC tastes best too! A found that out when I chose RC in an impartial taste-test . . . so now I always serve it to my friends!”
This cute ad for Auto Lite Spark Plugs promotes Winters in RAGING TIDE (1951)
In this ad promoting MEET DANNY WILSON (1951) Winters proclaims “My shampoo is Lustre-Cream. Sparkling clean hair means healthy hair. And Lustre-Cream makes it so easy to curl and wave!”
Another ad promotion for RAGING TIDE (1951) but this time Winters is selling lipstick.
In this ad for Rheingold Extra Dry Lager Beer, Winters opens with a joke before pitching her product: “Here’s how you talk to yourself-and make sense! Put your voice on tape—and you get back the real thing every time. The same is true of Rheingold—every time you ask for it, you enjoy the real beer taste, the pleasant Extra Dryness that’s never bitter, never sweet. No wonder it’s the largest selling beer in New York!”
The only mention of Shelley Winters in this 1957 ad for Chase & Sanborn coffee is at the bottom in teeny tiny print where it says, “Yes, that’s Shelley Winters—see her on Broadway in Girls of Summer—Longacre Theatre.”
Lastly, here’s a great picture of Winters modeling an Aquascutum coat sometime in the 1950s. The British company regularly employed Hollywood stars to sell their products.
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