Location, Location, Location: Frank, Jerry, and the Bloo

\When most people think of Frank Sinatra, Las Vegas comes to mind—the glory days of the Rat Pack, the Sands Hotel, the original Ocean’s 11. But, with all the attention focused on Old Blue Eyes recently, including Sinatra month on TCM and a new postal stamp issued in his honor, I am reminded of another city that Frank had in the palm of his hand—Miami, Florida.              

      Sinatra made a handful of films that were at least partially shot in Miami, including A Hole in the Head, Tony Rome, and Lady in Cement. Though none of them have the hip cache of Ocean’s 11, each film showcased parts of Miami in a nice blend of material and milieu. The hotel that Sinatra’s can’t-catch-a-break character ran in A Hole in the Head was the little Art Deco gem called the Cardozo along South Beach, an area that at the time had run its course as a vacation escape for East Coast families. Eight years later, his cool-as-ice detective Tony Rome prowled a seedier South Beach, which had become lost in the shadows of the big building boom of the 1950s. Tony Rome has not aged well, and it is not a film considered among Sinatra’s best, but I have fond memories of watching it with my best friend one lonely Thanksgiving in an almost empty theater in Ohio.  It made me want to marry a Miami millionaire, like one of the characters in the film, and get out of the little steel town that I was stuck in. 

           Back in the day\, Sinatra was a fixture at the Fontainebleau, a luxury hotel that had opened in 1954 on Collins Avenue in Miami Beach. Designed by New York architect Morris Lapidus in a style known as Miami Modern (or, MiMo), the Fontainebleau represented the opulence and prosperity of the 1950s. Th

e hotel was still considered the epitome of luxury to celebrities, the newly rich, and the middle class who aspired to be either. While Sinatra was shooting A Hole in the Head, Tony Rome, and the Rome sequel Lady in Cement, he and his entourage stayed at the “Bloo,” as he called it. During the filming of Tony Rome, he burned the midnight oil by also performing in the hotel’s nightclub La Ronde, later called Club Tropigala. (In 1960, when Elvis Presley got out of the army, he appeared with  Sinatra and part of the Rat Pack on a television special shot at La Ronde.) Sinatra felt so at home at the Bloo that he sometimes cooked pasta and marinara sauce in the hotel’s kitchen after hours and once had a scrambled-egg fight in the coffee shop. 

Not surprisingly, the Bloo makes a cameo appearance in more than one Sinatra film. In A Hole in the Head, his character pitches an idea for a major family-style amusement park in Florida (imagine that!) while poolside at the Fontainebleau. In Tony Rome, one of the film’s many gold-digging women stays at the Bloo. But, more to the point, there was a lot of Sinatra in some of his characters, particularly Tony Rome, and it seems fitting that his old friends (Richard Conte, Rocky Graziano, Michael Romanoff) and his old haunts (the Bloo, the Double Deck Turf Club) should also appear in his films. By extension, the locations then become cool—in the hip sense of the word—like Sinatra himself.\

Jerry Lewis also played the nightclub at the Fontainebleau, and he also used the hotel in the first film that he directed, The Bellboy. The Bloo may have made a wink-wink cameo in Sinatra’s Miami films, but it was virtually Lewis’s costar in The Bellboy, in which he played the title character whose name was Stanley (an homage to his idol, Stan Laurel).  All of the hotel’s trademark components were used in the film, from the famous curved front to the black bow-tie marble pattern in the floor of the main lobby. Several comic bits feature characters pulling up to the front of the hotel, including the one in which Lewis, who plays himself as a spoiled celebrity for this sequence, arrives with a huge entourage. One by one, the whole group pours out of a single vehicle until the joke reveals itself–obviously, they could not have all fit. In 1960, when the film was released, the hotel’s long, curved entrance looked sleek and ultra-modern, giving it the connotation of the perfect destination for the type of Hollywood movie star Lewis was spoofing.

            One of the distinctive details of the hotel’s interior was the “stairway to nowhere.” Lapidus liked to declare he had designed the hotel for those who had struck it big and wanted to show off, and the stairway to nowhere was an example of that. At the top of the stairs was a small mezzanine where the elevators stopped. In the evenings, couples would descend on the elevators to the mezzanine, where the women would get off while the men continued to the lobby. The men waited at the bottom of the staircase while their elegantly dressed partners would walk down the stairs to the delight of their admirers. In The Bellboy, Stanley encounters an odd stranger on the stairway. The stranger, played by Larry Best, pantomimes the act of eating an apple while providing an elaborate crunching sound effect. Though incredulous at first, Stanley is eventually caught up in the man’s enthusiasm for his tasty treat and takes a bite of the nonexistent apple himself.\

            A couple of comic bits are staged in the hotel’s dining areas. In the first, Stanley takes a break for lunch, but the famous 3000-seat main dining room is packed with guests and tourists. Stanley spots the very long counter, where, fortunately, every stool is empty. The camera tracks with him as he walks to the nearby buffet to grab a quick lunch; when he turns back to the counter a split second later, it is completely filled with noisy, hungry customers, leaving Stanley perplexed and without a seat. Later in the film, Stanley takes another lunch break, this time at the far end of the Poodle Lounge, where a window looks into the pool–not onto the pool but into the pool. The Fontainebleau’s huge pool, which was 60 feet by 120 feet, had windows at either end below the water line so guests in the lobby or in the lounge could watch the swimmers. For poor Stanley, however, the roles are reversed as the swimmers gather round the window and relentlessly stare at the poor diner, intimidating him. The pay-off of the joke is when a swimmer who looks remarkably like Stan Laurel walks along the bottom of the pool and tips his hat to Stanley. The Laurel look-alike is actually a running joke in the film, continually popping up to pester poor Stanley.

            The Bloo underwent major renovations a few years ago, and perhaps some of its trademark MiMo details are now gone, but The Bellboy contains so many architectural details that it serves as a “snapshot” of the Florida landmark from another era.

             Movie locations tend to be taken for granted as mere backdrops for the story, or they are exploited for their visual splendor or unique atmosphere. But, they can also be much more, and in recent years, I have become interested in the meaning that a film’s location can bring to the narrative. A location can underscore the star’s persona (as with Sinatra) or become a “character” in the story (as with The Bellboy), or a film can be seen as a historical reference to learn about the location as it was in a bygone era. All of this can add a different dimension to a film for further appreciation.

10 Responses Location, Location, Location: Frank, Jerry, and the Bloo
Posted By Maryann Dahlen : June 9, 2008 7:54 pm

What an interesting bit of film history. It seems that all too often other areas of the country are overlooked when examining film history. I look forward to reading other interesting bits of film lore by this knowledgeable writer.

Posted By debbe : June 10, 2008 6:45 pm

I thought this was a great blog. I have wondered why noone ever wrote about Sinatra and Miami and as the blogger points out so many of Sinatra’s movies were made there. I learned alot !!! Loved reading this one.

Posted By Stephen : June 10, 2008 7:04 pm

I took a guided tour of the Art Deco area of Miami Beach, and the guided pointed out locations from Hole in the Head (including the Cardozo), although he had it mixed up with The Joker is Wild for some reason, and took great umbrage at being corrected.

Had a great time visiting the Fountainebleau, which was undergoing those renovations at the time, but had a better time visiting the Eden Roc next door, which has a large Al Hirschfeld mural in the dining room while the bar gives you coasters featuring caricatures from the mural, including Sinatra, Bogie and Bacall, Laurel & Hardy and (I think) Clark Gable. I grabbed a handful of them when the bartender wasn’t looking and still occasionally dole them out as presents.

Posted By Stephen : June 10, 2008 7:05 pm

Oh yeah, don’t forget about the Fountainebleau’s appearance in Goldfinger, as Gert Frobe plays cards with Austin Willis. I think most of that was done with back projection back in England, but it’s been a while since I’ve watched the scene.

Posted By Suzi Doll : June 11, 2008 11:25 am

Al Hirschfeld is my favorite cartoonist of all time. I have only been to Miami once, but the next time I go, I am definitely visiting the Eden Roc. Thanks for the tip, Stephen.

Posted By John Helgason : June 11, 2008 9:24 pm

Great article, Suzi. Although that era was just a little before my time, I remember my grandparents vacationing in Florida after their retirement and seeing magazines from the area with the likes of ‘Ol Blue Eyes and “The Great One”, Jackie Gleason. It was a time when Miami was still somewhat of an exotic location and before Vegas became THE place to be.

Posted By Steve Bliss : June 25, 2008 12:11 pm

I have a story about the Fountainbleu. Once I was in Miami for a convention. I had a meeting at the Fountainbleu, then remembered that a friend and business associate was staying there. I called the operator and was connected to my friend, who told me to come up to his room — the Francis Albert Sinatra penthouse suite. When I got to the room he explained that his original room had all kinds of things wrong with it, but when he called the front desk to complain he was informed that the hotel was completely sold out. Well, this friend is no shrinking violet, and after the hotel got an earful from him he was relocated to this penthouse suite.

So there we were, hanging out in the very scene of legendary Rat Pack revelry! The bar was stocked, so we helped ourselves to the brandy, lit up some good cigars and retired to the massive balcony overlooking Miami Beach, feeling like Michael Corleone and Hyman Roth in GODFATHER II.

Posted By BillyB : June 25, 2008 2:59 pm

Had no idea The BLOO was such a big movie star. I like the MiMo reference as well, i have never heard that. Very drenched here, in the “mid-Century Modern” loved the article and images

Posted By Funny Myspace Comments : October 21, 2008 4:12 pm

Thank you very much for the great information-
Thanks

Posted By Monty A. : February 10, 2009 9:38 am

Just discovered this blog. Outstanding article, filled with great information. Thanks for posting it.

Leave a Reply

MovieMorlocks.com is the official blog for TCM. No topic is too obscure or niche to be excluded from our film discussions. And we welcome your comments on our blogs and bloggers.
Archives
Popular terms
3-D  Action Films  Actors  Actors' Endorsements  animal stars  Animation  Anime  Anthology Films  Autobiography  Awards  B-movies  Best of the Year lists  Biography  Biopics  Blu-Ray  Books on Film  British Cinema  Canadian Cinema  Character Actors  Chicago Film History  Cinematography  Classic Films  College Life on Film  Comedy  Comic Book Movies  Czech Film  Dance on Film  Digital Cinema  Directors  Disaster Films  Documentary  Drama  DVD  Early Talkies  Editing  Educational Films  European Influence on American Cinema  Experimental  Exploitation  Fairy Tales on Film  Faith or Christian-based Films  Family Films  Film Composers  film festivals  Film History in Florida  Film Noir  Film Scholars  Film titles  Filmmaking Techniques  Food in Film  Foreign Film  French Film  Gangster films  Genre  Genre spoofs  Guest Programmers  HD & Blu-Ray  Holiday Movies  Hollywood lifestyles  Horror  Horror Movies  Icons  independent film  Italian Film  Japanese Film  Korean Film  Literary Adaptations  Martial Arts  Melodramas  Method Acting  Mexican Cinema  Moguls  Monster Movies  Movie Books  Movie Costumes  Movie locations  Movie lovers  Movie Reviewers  Movie settings  Movie Stars  Music in Film  Musicals  Outdoor Cinema  Paranoid Thrillers  Parenting on film  Polish film industry  political thrillers  Politics in Film  Pornography  Pre-Code  Producers  Race in American Film  Remakes  Road Movies  Romance  Romantic Comedies  Russian Film Industry  Satire  Scandals  Science Fiction  Screenwriters  Semi-documentaries  Serials  Short Films  Silent Film  silent films  Social Problem Film  Sports  Sports on Film  Stereotypes  Straight-to-DVD  Studio Politics  Suspense thriller  Swashbucklers  TCM Classic Film Festival  Television  The British in Hollywood  The Germans in Hollywood  The Hungarians in Hollywood  The Irish in Hollywood  The Russians in Hollywood  Theaters  Trains in movies  Underground Cinema  VOD  War film  Westerns  Women in the Film Industry  Women's Weepies