ROLL THE CREDITS!

saul bassIn their increasing eagerness to capture a wider viewing audience for their annual awards ceremony, you’d think the Academy of Motion Picture Arts & Sciences would create a few more categories the average moviegoer could really get excited about instead of Best Sound Mixing or Best Live Action Short which only a handful of people ever get to see. How about Best Title Credits? It’s an art form in its own right. Graphic designer Saul Bass certainly proved that years ago with his innovative opens for the films of Otto Preminger (Carmen Jones, The Man With the Golden Arm, Saint Joan, Bonjeur Tristesse, Anatomy of a Murder, Advise and Consent, Exodus, The Cardinal) and Alfred Hitchcock (Vertigo, North by Northwest, Psycho). But even before him, opening title credits were a key component of the film, often setting the tone and even encapsulating the movie’s theme or storyline into a compact visual nugget.

Here are some of the more memorable ones that come to mind when I think back on favorite films or those which couldn’t match the brilliance of their title credits.

mad love1. MAD LOVE
Karl Freund’s atmospheric rendering of the oft-filmed novel “The Hands of Orlac” starring Peter Lorre. The credits appear as ghostly writing on a windowpane.

2. FIVE STAR FINAL
I cite this one as a representative example of how Warner Brothers would often handle opening credits for their assembly-line programmers. A simple but iconic design followed by a brief introduction of the major cast members as their character and in descending order of importance.

3. KISS ME DEADLY
After a mysterious open where Ralph Meeker (as private eye Mike Hammer) picks up a frantic hitchhiker (Cloris Leachman) on a deserted road at night, the credits roll down the car windshield at a sharp angle while the soundtrack broadcasts music from the radio.

4. FAHRENHEIT 451
Francois Truffaut’s first and only venture into an English language film was generally deemed a disappointment but the title credits were unique in that they were read over a montage of television antennas.

5. THE HAWK AND THE SPARROWS
Pier Paolo Pasolini’s 1966 philosophical comedy features a delightful title sequence which is sung in mock-opera style to Ennio Morricone’s playfully eccentric theme music.

6. THE THREE LIVES OF THOMASINA
Numerous Walt Disney movies have dazzling opening credits but this one draws you immediately into its floor level view of the world starting with the title character’s face peering into a mouse hole accompanied by a lulling song for pre-schoolers.

7. THE SPY WHO LOVED ME
No list of great title credit sequences would be complete without a James Bond film represented but I love the way this one transitions from an opening action sequence – Roger Moore as 007 skiing off a cliff into thin air and drifting down, down, down – into the stylish graphics accompanied by Carly Simon’s hit single.

8. TO KILL A MOCKINGBIRD
There is a simplicity and elegance to the opening of this credit sequence that sets up the child’s point of view that informs the movie as it did the book. And Elmer Bernstein’s evocative music sets just the right tone.

9. CATCH ME IF YOU CAN
Steven Spielberg’s entertaining account of real-life con artist Frank W. Abagnale (played by Leonardo DiCaprio) was a return to the classic form of Saul Bass in its opening credits – a playfully shifting animated design that sets up the film’s deceptively lighthearted tone.

safety of objects9.THE SAFETY OF OBJECTS
An offbeat independent film that followed in the wake of “American Beauty” and also explored dysfunctional families in suburbia. It didn’t really work but the opening credits in which the main characters are represented by figurines emerging from cuckoo clocks was inspired.

10. MIMIC
Guillermo del Toro’s shamefully neglected urban horror thriller from 1997 has a mesmerizing open designed by Kyle Cooper, who also created the more famous title credits to “Se7en.”

6 Responses ROLL THE CREDITS!
Posted By Chris : February 24, 2007 1:46 pm

There have been times were the most memorable portions of the films have been tied to the opening credits. Think of the wonderful Pink Panther openings. I would venture to say this technique hit its zenith in the Mod-look sixties where every film seemed to have some quirky look to this sequence. And Disney did have it's share.And lately, all the superhero movies and animated features exploit this wonderful deivce a la Pixar and the comic panel look. Thanks for pointing out the fact that this particular creativity is often overlooked and is deserving of re-examination. It will make me focus a little more on every film I watch.

Posted By Medusa : February 25, 2007 5:08 am

Of course, there's the recent trend to NO opening credit sequences, as such, just get right on into the movie — of course I can't specifically recall a title right now — but I always thought that it was entirely possible that a theater audience might end up completely unaware of the origins of anything that they had just seen, since so few stick around for the end credits.  As somebody who used to program movies for commercial TV, we loved the NO credits since it got you right into the movie and every opportunity for somebody to tune out was something we wanted to avoid.  And you didn't want them at the end, either!  Which led to those impossibly fast credit rolls compressed down from the really long credits of most theatricals.  Which mostly get squeezed onto half of the screen in many cases, anyway!   Great article, Jeff, and now I want to see those movies, too!

Posted By carli : February 25, 2007 7:12 am

I respectfully disagree. We don't need more Oscar categories. (If anything , we need fewer.) Great titles (as well as great performances, costumes, scripts, etc.) are rewarded by securing a spot in our memories and in motion picture history. I can't tell you who won Best Picture in 1959 (maybe Ben Hur?), but I sure as heck will always remember the opening titles for North by Northwest. An Oscar won't change that.   

Posted By Jeff : February 25, 2007 5:33 pm

Carli,I was being facetious about creating an Oscar category for movie credits. I haven't taken the Academy Awards nominations seriously in years. And you're right. Our favorite movie moments are usually more memorable than who won what award.

Posted By MDR : March 1, 2007 6:00 pm

I've pondered this topic before and we may have discussed it on the message boards at one time.  The first film I thought of was To Kill a Mockingbird (1962), so artfully done.  BTW, I think there really was a "titles" category in the early days of the Academy Awards!

Posted By Medusa : March 2, 2007 4:11 pm

You're probably all aware of this neat site, but if you're not, Steven Hill's Movie Title Screen Page is a wonderful repository of just what it says, and it's beautiful!  Well worth a visit and I guarantee you'll be hooked — you can't look at just one!Here's the link:  http://www.shillpages.com/movies/index2.shtmlEnjoy!

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